Canadian Tire
Grand Openings
As one of Canada’s most iconic and trusted companies and with 504 stores (and counting) from coast to coast, Canadian Tire is always challenging the status quo on innovating the customer experience in store. Their Grand Opening celebrations are no different!
The Challenge
For nearly 10 years now, Influence Marketing has been evolving and innovating the Grand Openings portfolio for Canadian Tire with the primary goals always of driving traffic to store, creating meaningful experiences and excitement for shoppers and support for the dealers.
The Campaign
In 2014, Influence Marketing designed and developed a proprietary in-store digital consumer experience, activated bi-annually at Grand Opening Events nationally. Consumers explored “their” store to find tablet kiosks, branded for Canadian Tire and their private label brands; Paderno, Noma and Canvas. Each tablet stop integrated a game which listed a series of brand questions and an opportunity to win instant prizes. After completing a stop, a digital stamp was collected for entry into the Grand Prize. The program engaged and encouraged consumers to “Explore their Canadian Tire Store.”
In 2018, Canadian Tire wanted to refresh the Grand Opening experience and Influence was up to the task. Taking a cue from the market trends and the Canadian Tire demographic, Influence went back to an analog, face-to-face consumer experience. We created the “Canadian Trivia Trail” where customers were pushed to each department answering Canadian-themed trivia with Brand Ambassadors. The Trivia Trail was light-hearted and engaging while successfully pushing the customer throughout the entire store. At the completion of the Trivia Trail, the consumer was able to “scratch and win” a Canadian Tire branded prize. Included in the Grand Opening was snack sampling featuring the private label FRANK and a grand prize contest of a $10,000 shopping spree
