In 2014, Influence Marketing designed and developed a proprietary in-store digital consumer experience, activated bi-annually at Grand Opening Events nationally. Consumers explore the store to find tablet kiosks, branded for Canadian Tire and their private label brands; Paderno, Noma and Canvas. Each game included a series of brand questions and an opportunity to win instant prize. After completing a station, a digital stamp is collected for entry into the Grand Prize. The program engaged and encouraged consumers to “Explore their Canadian Tire Store.”
From 2016-2019 Canadian Tire wanted to refresh the Grand Opening experience and Influence was up to the task. With a brief pause in 2020 and 2021, the program is back on track for 2022 and ever evolving. Taking a cue from the market trends and the Canadian Tire demographic, Influence went back to an analog, face-to-face consumer experience. We created the "Canadian Trivia Trail" where customers were pushed to each department answering Canadian-themed trivia with Brand Ambassadors. The Trivia Trail was light-hearted and engaging while successfully pushing the customer throughout the entire store. At the completion of the Trivia Trail, the consumer was able to "scratch and win" a Canadian Tire branded prize. Included in the Grand Opening was snack sampling featuring the private label FRANK and a grand prize contest of a $10,000 shopping spree.
NUMBER OF GRAND OPENINGS (ANNUALLY)
CONSUMER ENGAGEMENTS/ENTRIES (ANNUALLY)
SAMPLES DISTRIBUTED (ANNUALLY)