latest news

Keep up to date with Influence and see what we're up to!

BEER, MUSIC AND GREAT ENGAGEMENT OPPORTUNITIES AT TORONTO’S FESTIVAL OF BEER

Toronto Festival of Beer.

As a lover of beer and music, Toronto’s Festival of Beer (TFOB) is one event that I never miss. I’ve been attending the event for a number of years and as both a guest and a marketer, it’s been satisfying to see the festival evolve. In addition to new brews and an increasingly impressive musical lineup, tfob has brought something new to keep me engaged year over year; and with nearly 40,000 people in attendance, engagement is critical.

BEER, MUSIC AND GREAT ENGAGEMENT OPPORTUNITIES AT TORONTO’S FESTIVAL OF BEER

Toronto Festival of Beer.

As a lover of beer and music, Toronto’s Festival of Beer (TFOB) is one event that I never miss. I’ve been attending the event for a number of years and as both a guest and a marketer, it’s been satisfying to see the festival evolve. In addition to new brews and an increasingly impressive musical lineup, tfob has brought something new to keep me engaged year over year; and with nearly 40,000 people in attendance, engagement is critical.

INNOVATION, INSPIRATION AND COLLABORATION: IHA 2019

Destination Chicago: International Home + Housewares Show 2019

It's the place where art intersects with engineering; where technology informs style and where exhibitors display innovation!

INNOVATION, INSPIRATION AND COLLABORATION: IHA 2019

Destination Chicago: International Home + Housewares Show 2019

It's the place where art intersects with engineering; where technology informs style and where exhibitors display innovation!

CAN WE BE FRIENDS? EXPLORING THE CLIENT AGENCY DYNAMIC

Much has been written lately about challenges with client and agency relationships.  If you believe everything you read, the sky is falling.  A new procurement-lead world will eliminate the value of relationships and continue to squeeze more from agencies with less resources.  Everything will become project-based and campaigns will be transactional, leaving little to no time for agencies to create long-term value for the brands they represent.

Not so fast.

CAN WE BE FRIENDS? EXPLORING THE CLIENT AGENCY DYNAMIC

Much has been written lately about challenges with client and agency relationships.  If you believe everything you read, the sky is falling.  A new procurement-lead world will eliminate the value of relationships and continue to squeeze more from agencies with less resources.  Everything will become project-based and campaigns will be transactional, leaving little to no time for agencies to create long-term value for the brands they represent.

Not so fast.