ABSOLUT VODKA

For the first time in Canada, Absolut vodka exported the traditional Midsommar celebration. Midsommar is the ultimate expression of open, progressive and ‘forward-thinking’ modern Swedishness. Influence helped bring to life the “Canadian” midpoint of Summer at the Drake Hotel, Sky Yard, transforming the rooftop patio into a whimsical garden. Complete with a Maypole, dancers, entertainment and art. For one night only, guests were immersed in Swedish traditions while enjoying Absolut cocktails and dancing the night away under the stars. Skål!