BEVERAGE ALCOHOL TASTINGS

LCBO, THE BEER STORE, GROCERY

Influence Marketing has executed in-store tastings at the LCBO, Beer Store, and various grocery retailers for more than seven years. We have built a solid roster of talented, experienced, and knowledgeable demonstrators, while providing a wide range of services for our clients.  Some highlights of those services include including but not limited to: 

- Strategically working with clients to plan in-store tasting events in both the grocery and liquor channels

- Booking in-store tastings and special events through the LCBO booking platform

- The staffing and training of all smart-serve approved ambassadors

- Sourcing and providing appropriate food pairing partners

- Post-event reporting and analytics

Our client list over the years has included a number of brand owners and agents:

TASTINGS EXECUTED ANNUALLY

2,000

SAMPLES DISTRIBUTED ANNUALLY

160,000

AVERAGE BOTTLES SOLD PER SHIFT

25+

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