Vivo Cannabis officially launched their brand 'Fireside Cannabis' in the summer of 2018, making its debut at Toronto’s Festival of Beer (TFOB). Influence successfully negotiated exclusivity with TFOB organizers, granting Fireside the ability to activate and engage directly with festival-goers. Fireside took ownership of 2,000 square feet of space with the Fireside Lodge and Tuck Shop, consisting of two custom branded guerilla cubes, fire pits and lounge seating. Consumers were welcomed to the space with an opportunity to win great prizing, sit fireside, roast s’mores, sing along with acoustic guitars, and have some fun with camp themed games and crafts!
In 2019, we were back by popular demand at TFOB, this time featuring our Tuck Shop and Fireside Lodge along with our Canna Farms Lodge, a custom canvas tent featuring the full Canna Farms line up of products with great prizing and giveaways!
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