In support of GoodLife Fitness’Workplace Wellness division, Influence recruited, trained and deployed a team of GoodLife Fitness Specialists to lead educational and promotional activities for corporate employees at various partner organizations in the Greater TorontoArea.
The team educated employees on the importance of health and wellness via GoodHealth presentations and participated in a variety of corporate wellness fairs, engaging employees through education and promotions as well as advertising GoodLife corporate membership offerings.
The field team was responsible for developing and maintaining B2B and B2C relationships. During this 4-month period, they worked to generate CRM leads, increase membership retention rates and sell-in additional GoodLife corporate memberships
Direct Consumer Engagement
GOODHEALTH PRESENTATIONS DELIVERED