HISENSE x FIFA

Hisense Canada wanted to leverage their global sponsorship of the 2018 FIFA World Cup™ to help increase awareness of their products; specifically televisions, in this growing market. To keep their dollars working hard, we created a digital promotion targeted at the soccer/World Cup demographic and amplified it through a digital ad buy and promoted posts on Facebook and Instagram.

The Hisense Round Trip to Russia ran in two waves; first, offering soccer fans a chance to win a trip to watch a live FIFA World Cup match in Russia, followed by a $15,000+ 4K LaserCastTV package, delivered to the winner’s home in time for World Cup final match!

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