In 2019, Moosehead adopted its #TrulyCanadian positioning and tasked Influence Marketing with developing an experiential strategy that would bring it to life and evoke a sense of national pride associated with Canada’s last national independent brewery.
THE MOOSEHEAD TOUR
We kicked off our tour on Victoria Day weekend and kept the party going right through the summer. With the Ideation and development of a roster of fresh new assets, including a custom-built 30’ Tiny House. Our modular and scalable Moosehead tour traveled across Canada to engage consumers at events. varying in size and scope. Good times were had by all as our Moosehead brand ambassadors sold, sampled and evangelized Moosehead products while gathering consumer data by promoting our grand prize for a #TrulyCanadian experience.
THE MOOSEHEAD LODGE
Our tour ended in October, with the culmination of a complete take over and rebranding of a resort in Muskoka. We transformed the resort into Moosehead Lodge and invited winners from across the country to join us for a #TrulyCanadian weekend, complete with a fireside performance by Dwayne Gretzky, an interactive grilling experience with Chef Matt Basile and a TimberSports demonstration by world champion Stirling Hart.
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Impressions (live and media)
Average Live Engagement Time