TruMedic - Product Demonstration
TruMedic required in-store staffing for product demonstrations at Costco Canada. Staff would be required to demo the Instashiatsu+ Personal Masseuse, one of truMedics flagship products.
Fervent Events (a division of Influence Marketing) provided training for in-store sales reps, making sure they were well-informed on the brand, products, and key information. The roadshow staffed 4-5 in-store sales reps per store, working in alternating shifts.
Brand ambassadors demonstrated the Instashiatsu+ Personal Masseuse product and successfully sold over 20+ Million in sales over the Costco Roadshow partnership.
Zwilling J.A. Henckles - Product Demonstration
Each road show lasted 13 days and totaled about 180 brand ambassador hours.
Experienced in-store sales reps received training either in-person or online before signing up for shifts. Online training software allows Fervent Events to train staff across Canada for in-store road shows in Costco locations from St. John to Nanaimo.
Brand Ambassadors successfully sold over 4+ Million in sales over the Costco Roadshow partnership.
Sales attributed to Roadshows