As JUUL began launching in-storepromotions within specialty, gas, and convenience locations, it was crucial toensure retailers were adhering to the promotions laid-out by JUUL.
Influence Marketing conducted mystery shop audits in conjunction with the Canadian promotional strategyacross Canada. Staff were deployed to retailer stores to audit promotionalcompliance, while auditing proper signage, competitor activity, and merchandising.In some cases, Influence has incorporated a clerk incentive program to promoteJUUL product education and knowledge retention among store managers and clerks.
These audits uncoverednon-compliant retailers, insight into store clerk knowledge levels, gaps tobetter enhance the consumer experience, and merchandising needs.
GAS AND CONVENIENCE STORES VISITED
TRAINED BRAND REPRESENTATIVES
PROVINCES COVERED WITHIN PROGRAM