JUUL

As JUUL began launching in-store promotions within specialty, gas, and convenience locations, it was crucial to ensure retailers were adhering to the regulations laid-out by JUUL.

Influence Marketing conducted mystery shop audits in conjunction with the Canadian promotional strategy across Canada. Staff were deployed to retailer stores to audit promotional compliance, while auditing proper signage, competitor activity, and merchandising. In some cases, Influence has incorporated a clerk incentive program to promote JUUL product education and knowledge retention among store managers and clerks.

These audits uncovered non-compliant retailers, insight into store clerk knowledge levels, gaps to better enhance the consumer experience and merchandising needs.