After a long, cold winter, Canadians revel in all things Summer – many of which pair perfectly with a cold, refreshing beer. The Beer Store’s 124 Days of Summer campaign was designed as a celebration of our favourite season and to call out the 1,000+ brands available at The Beer Store.
Influence Marketing created an experiential tour executing in the summers of 2019 and 2022. The tours included our custom “Case Curling” game, that let consumers slide a “two-four” down the iconic Beer Store rollers for a chance to win prizes. Of course, our tasting bar offered samples of some of the great beverages available from The Beer Store, which could be enjoyed in our patio lounge area.
The tours visited a series of signature events and festivals around Ontario, drawing thousands of consumers who sampled, shared and high-fived their way around our activation – adding a little more fun to their own 124 Days of Summer.
Total Samples Distributed
Total Customer Interactions
"Case Curling" Participants