The Beer Store

124 DAYS OF SUMMER

After a long, cold winter, Canadians revel in all things Summer – many of which pair perfectly with a cold, refreshing beer. The Beer Store’s 124 Days of Summer campaign was designed as a celebration of our favourite season and to call out the 800+ brands available at The Beer Store.

Influence Marketing created an experiential tour in summer 2019 that included our custom “Case Curling” game, that let consumers slide a “two-four” down the iconic Beer Store rollers for a chance to win prizes. Of course, our tasting bar offered samples of some of the great beverages available from The Beer Store, which could be enjoyed in our patio lounge area.

The tour visited a series of signature events and festivals around Ontario, drawing thousands of consumers who sampled, shared and high-fived their way around our activation – adding a little more fun to their own 124 Days of Summer.


Total Samples Distributed

29,978

Total Customer Interactions

35,125

"Case Curling" Participants

17,151

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